If you’re in your 50s or older, chances are good that financial fraudsters have a big red target on your back. That’s because they think you’ve got money to steal and are more likely to fall for the common tricks they deploy to part you from it.

Researchers at Stanford recently analyzed one powerful trick that fraudsters use to persuade you to set aside your normal good judgment: emotional arousal. It turns out that it doesn’t matter whether you’re aroused by negative or positive emotions. In either case, older people are more likely to allow their emotions to cloud and overcome their logical decision-making abilities.

The Stanford researchers divided study participants into groups of older adults (ages 65 to 85) and younger adults (ages 30 to 40). They put them through a series of three different laboratory tasks that increased emotional arousal and then assessed participants’ responses to misleading advertisements.


PLEASE NOTE: The information being provided is strictly as a courtesy. When you access this link you are leaving our website and assume total responsibility for your use of the website you are linking to. We make no representation as to the completeness or accuracy of information provided at this website. Nor is the company liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third-party technologies, websites, information and programs made available through this website.