(865) 357-7370 kim@sdp-planning.com

Have you ever had an idea that burned brightly in your mind, but you had no idea how to get it started?

Most entrepreneurs have. This frustration can be especially prevalent for startup OEMs — Original Equipment Manufacturers who have developed some invention, gadget or machine idea and are seeking the best route to go from idea stage to mass production.

Another burden that many startups have to bear is seeing someone else develop, mass-produce and market an idea that they have had for a while, because they were dragging their feet for too long. I know from experience that the later pain is heavier, so it is best to execute fast. These steps will help you.

1. Identify the selling point of your product idea before starting your business.
You must ask yourself the big “why question” about your product and formulate a theory or concept from your answer. Why do you want to implement this idea? What does it add to your target customers?

In other words, what is your selling point? You cannot answer either one of these questions without a reasonable study of your target market and what problems they have that you can solve. Identifying your differentiation value to the market is a great start to implementation because it will play into the way you manufacture and mass produce your product.

2. Craft a 3D CAD (computer-aided design) model.
For most OEMs, finalizing the creation of a useful 3D CAD model of your product is half the battle. There are a plethora of amazing software tools you can use to design the model, so the choice you make will depend on the product you are creating.

If you do not have a professional on staff to handle this, you can contract one to make sure your idea is well represented. Whatever errors or misrepresentations exist in your model will show up in your prototype, so you have to be thorough.

3. Create a prototype.
There have been a few businesses that went straight to production without prototyping because they were dead sure their design was a hit. Most of them crashed. Prototyping is a necessary burden you will have to carry if you are intent on making sure that your product is leak-proof by the time it enters the market.

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